Zappos is attempting out new methods to promote footwear: enable buyers to purchase a single shoe at a time or buy a pair in two totally different sizes.
The assessments, which began Tuesday, are aimed toward amputees, these with differing foot sizes and others who’ve been disregarded by the footwear business, which has offered footwear in pairs and in the identical dimension for many years.
Zappos stated buyers have been asking for the brand new choices for years, however the requests grew stronger in 2017 when it launched its Zappos Adaptive website, the place it sells clothes and footwear which might be simpler to placed on or take off for folks with ranging skills.
The firm, which is owned by on-line purchasing large Amazon.com Inc., stated it is working with six manufacturers on the take a look at, together with Converse, New Balance and Nike.
It’ll be small at first: there are about 80 types and colors obtainable in grownup and youngsters sizes. But Zappos hopes to develop into extra types sooner or later, stated Dana Zumbo, the enterprise growth supervisor at Zappos Adaptive, the place the footwear can be offered.
Single footwear will value lower than a pair. Prices vary from $18.50 to $85, the corporate stated. Zappos stated it’s shopping for footwear in pairs from the manufacturers and needed to make tweaks to its warehouse in order that the pairs might be break up up after they are available. Zumbo stated the objective is to get the manufacturers to promote it one shoe at a time if the take a look at proves to achieve success.